Today's markets have become more like a vast and expansive ocean, where survival is reserved for the strongest, the fittest, and those capable of adapting to changes. They must harness all modern tools for survival. It doesn't matter if you're a massive whale or a small fish in this ocean; If you're not smart enough and quick to move amidst numerous changes, you'll become prey for the larger fish or skilled hunters in using the latest tools.
You undoubtedly face a multitude of competitors in your market, striving to reach your customers, capture them, reduce your market share, and decrease your profits using every means available. Among the most significant of these is digital marketing.
What is digital marketing and how has it become a primary tool for business success today?
Digital marketing is a broad term that encompasses all communication processes with the audience and promotes products or services through digital means such as websites, social media, email, phone and desktop applications. It also includes electronic display screens and text messages.
What is digital marketing and its importance?
Approximately 5.5 billion people use the internet daily for shopping, studying, working, and even entertainment. This number continuously grows, with internet user rates having risen about 5% in the past three years. Studies have shown that 77% of people research a brand online before dealing with it, and 51% of these searches are conducted via Google.
The significance of digital marketing lies in the fact that your customers spend most of their time on their mobile devices connected to the internet. This offers an excellent opportunity to showcase your products and services where they are and at the right time, sending them your marketing messages intelligently.
What is digital marketing and its types?
There are many channels that fall under the umbrella of digital marketing. Each channel has its unique features and tools. Among the most important of these channels are:
Search Engine Optimization (SEO):
It consists of a set of operations performed on your website or store to make it appear at the top of search engine results for free, thereby increasing visits to your site, potential customers, and conversion rates. This process takes a relatively long time to yield results, unlike some paid channels that offer instant results. The improvements include technical enhancements to the website, along with several on-site and off-site factors.
On-Page SEO Enhancements:
- Choosing the right keywords
- Determining search volume and searcher's content
- Writing content suitable for search engines
- Optimizing main titles on the website
- Writing page descriptions
- Optimizing images and videos on the page
- Adding internal and external links
- Add meta tags
Off-Page SEO Enhancements:
- Building external links
- Increasing site authority
- Promoting the site using available means
- Increasing site speed
Technical SEO Enhancements:
- Website design and construction
- Page load speed on the site
- Building a content Site Map
- Optimizing pages for indexing
- Check site compatibility across all devices
- Not indexing weak and duplicated pages
Search Engine Marketing (SEM):
Search engine marketing is the most effective way to grow your business online and can yield results in a short time if done correctly. SEM differs from SEO in several ways, including:
To achieve good results, we can combine SEM and SEO in our marketing strategy to guarantee results in a record time, which is what most companies around the world work on.
Social Media Marketing (SMM):
Social media platforms are among the most famous digital marketing tools. Brands typically use them to increase brand awareness and traffic to their website or store. Additionally, they are used for communicating with clients and generating new customers.
You can use social media platforms to promote products or services either paid or for free. However, remember that the audience present on these platforms is seeking entertainment and to pass the time, so to succeed in grabbing their attention, you need to offer light, entertaining, and high-value content.
Email marketing is one of the oldest forms of digital marketing, but it remains to this day
The most effective channel that achieves the highest return on investment when used correctly.
Studies have shown that for every dollar spent on email marketing,a return of 36 dollars is achieved.
This makes it superior to other marketing channels like search engine marketing, social media marketing, and affiliate marketing.
“Content is King” is a saying by the father of marketing, Philip Kotler, describing content as the reigning king of digital marketing.
So, what is content marketing? It's the process of planning and creating valuable content for customers and potential customers and sharing it on social media platforms,
blogs, video sharing platforms, and podcasts. The importance of content lies in:
- Enhancing trust in your brand among the audience.
- Attracting interested customers.
- Presenting your brand professionally.
- Building loyalty with your audience.
- Increasing customer retention rate.
Pay-Per-Click (PPC) Ads:
Pay-Per-Click advertisements are the most effective way to attract those interested in the product or service you offer, and it doesn't cost you much.
Since you only pay for those who have shown interest in your product or service or are actively searching for it.
Google search engine is one of the most famous advertising platforms offering pay-per-click ads. Through targeting the keywords your customers are searching for online, and entering into a bidding competition with competitors,
The algorithm displays your ad at the top of the search results page if you meet the required conditions and outperform competitors. It's worth noting that the competition is not only about the amount you pay per click but also relates to several factors, including the quality of the ad itself, the authority of the website, and its speed.
It's a marketing strategy that companies use by paying a certain commission to a third party to promote the products or services they offer.
Affiliate marketing can significantly increase your sales and generate high revenues with minimal effort.
Major companies usually establish an online partnership system that allows people to earn money by promoting their products
and services through dedicated files and smart links. Examples include Amazon's store and the Shopify platform.
Today, we live in a highly competitive era with no mercy or leniency. If you want your business to continue, you must compete fiercely on multiple fronts and stand firm against the significant changes happening worldwide, capitalizing and adapting to them.
Utilize all the available tools.
You can contact us to build your digital marketing strategy that suits your business and propels it forward. Request your free consultation