It is no secret to anyone the importance of building a strategy High converting content Attracts potential customers and converts them into real customers and achieves high revenues.
But the vast majority of companies find it difficult and complain about the low return and low conversion rate through content.
In this article, we will provide a detailed explanation of good content and how to use it to improve conversion rate
- What is the content conversion rate
- The importance of building high converting content
- 2023 stats on content
- How is the content conversion rate calculated?
- What is high converting content?
- What are the characteristics of high converting content?
- How do you build high converting content?
What is the content conversion rate?
When we talk about content conversion rate, we are basically referring to the percentage of website visitors who interact with the content and take a specific action.
The required action could be: filling out a contact form, signing up for a newsletter, downloading an e-book, or making a purchase.
Importance of building high converting content:
By tracking content conversion rate, companies can get a clear picture of how content is performing in terms of increasing conversions and achieving goals.
A high content conversion rate indicates that the content resonates with the target audience and motivates them to respond to the desired action, which is what businesses ultimately want.
However, it's important to keep in mind that content conversion rate alone doesn't tell the whole story; it's just one metric to use with Other key performance indicators (KPIs) To evaluate the overall effectiveness of the content strategy.
Other KPIs may include website traffic, time on page, bounce rate, and engagement metrics such as social shares and comments.
By analyzing a combination of metrics and continually iterating their content strategy, businesses can improve content conversion rate and overall website performance, ultimately increasing leads and sales.
2023 statistics on content:
- 82% of marketers actively invest in content marketing (HubSpot).
- 40% of marketers have a content marketing strategy and 64% of the most successful marketers have a content marketing strategy (Content Marketing Institute )
- 69% of marketers actively invest time in SEO (HubSpot).
- 67% of marketers report that content marketing generates revenue, revenue, and leads
- 72% of marketers say content marketing helps educate the audience
- And 63% say content helps build loyalty with customers (CMI)
How is the content conversion rate calculated?
For example, if a company's blog post brought in 1,000 pageviews and 50 people responded to the newsletter callout, the content conversion rate for that blog post would be 5%.
What is high converting content?
Highly converting content is content that not only educates or entertains the target audience but rather focuses on motivating them to take a specific action, generating leads, encouraging engagement and boosting conversions.
In other words, it is content that achieves company goals, brings traffic, generates leads, motivates them to take a specific action, and gently pushes them down the sales funnel.
What are the characteristics of high converting content?
Here are some of the key characteristics of good content that help increase your conversion rate:
Relevant to the audience:
Good content that converts is relevant to your target audience, addresses their pain points, answers their questions, and delivers high value and practical solutions in a way that resonates with them.
It is not enough for the content to be just relevant, it must be compelling enough to motivate the audience to take action. This can be achieved through storytelling, evoking emotions, and compelling language that speaks directly to the audience's needs and wants.
Good content that increases your conversion rate should be clear, easy to understand, and convey the message effectively.
It is important that the content grabs the reader's attention. This can be achieved through a variety of techniques, such as the use of visual and interactive elements, strong headlines, and content segmentation.
Contains calls to action:
Transformational content provides clear calls to action and tells the reader what to do next, whether it's filling out a form, making a purchase, or sharing the content with others.
Avoid distracting the visitor with a large number of content, links or ads on the same page, focus on highlighting content elements that boost conversions and calls to action.
How do you build high converting content?
When you think about building strong content, you must follow a solid content plan, which I will summarize for you in simple steps.
Determine the purpose of the content:
Why do you want to create content and what goal do you seek to achieve through the content? The more accurately you define your goal, the easier it will be to create content that matches these goals, and the better your results will be.
The goal of the content may be to bring traffic to the site, generate leads, build brand awareness, or be the leader and reference in your field.
Whatever your goal in creating content, you must create diverse content that matches the stages of marketing repression. See article Sales funnel To understand the quality of content that suits each stage
Define your target audience:
Understanding your target audience is the foundation for building high-converting content, by doing research and gathering data on your audience You can create content that speaks directly to the audience, knows their needs, interests, and weaknesses, and offers them solutions at the right times customer journey .
This can include creating buyer personas, conducting surveys, analyzing customer behavior on the site, monitoring social media comments, ratings and complaints.
Provide clear value:
You must provide content that adds value to visitors, addresses their pain points, answers their questions and inquiries, and provides them with practical solutions that they can use in their daily lives. .
Experiment with different types of content:
Don't settle for blogs, social media posts, or whatever type of content you use, always experiment with different types of content.
Such as videos, podcasts, e-books, infographics, and other types of content, and see which resonates most with your audience.
Create attractive titles:
The title is the first thing that the visitor's eye falls on. If it does not attract his attention, arouse his curiosity, and push him to click, then the content you provide has no value, no matter how valuable it is.
Use strong compelling language, numbers, and words to create headlines that grab your audience's attention.
Incorporate visual elements such as photos, charts, and videos into your content.
Visuals help break up long blocks of text and can make your content more engaging.
Use emotion in the content.
Humans are by nature emotional beings, if you can craft emotional content that provides advice and solutions to the target audience instead of direct selling, make sure that you will achieve good conversions.
Add social proof to build high converting content:
Add customer reviews, testimonials, and case studies, this will help build trust with your audience and make them more likely to make a decision.
Testing and optimization:
By constantly testing and improving your content, you can determine what works and what doesn't, and make data-driven decisions about your content strategy.
Use data and analytics to monitor the performance of your content, adjust your strategy accordingly, and optimize for better results over time.
By following these tips, we guarantee you a quantum leap in your content, attract more audience, and achieve a good rate of conversions.
Hire an expert to find out the reasons for not converting your visitors to customers and know the improvement mechanism:
To analyze your site, increase conversion rate, and increase your sales, we designed 360™ test To help companies like yours obtain an objective and impartial assessment from experienced CRO and growth strategists, quickly and affordably.
The test includes:
- Customer Acquisition Evaluation ✔️
- Customer retention assessment ✔️
- Conversion quality analysis ✔️
- Content quality check ✔️
- Detailed report of the current situation ✔️
- An implementation plan for the most important recommendations ✔️