You have a high quality product that is light years ahead of competitors, but somehow, you are still struggling to convert visitors and potential customers into buyers, we are well aware of this, it's a corporate dilemma.
In our experience, this is a common challenge that many companies face, no matter how good their products or services are. But do not worry, in this article we have collected the most important Conversion rate optimization strategies We have tried it over and over again and it has proven to be effective.
Whether you are a small business owner or an online store, these strategies will help you attract your audience, build trust, and convert potential customers into loyal buyers and customers.
If you are ready to take your business to the next level and start seeing a rise Conversion rates Get ready for this trip, we will help you book a place for your business at the top.
1. Testing and optimization for conversion rate optimization:
Testing and optimization are essential processes for any company looking to improve conversion rate and maximize their revenue. By running tests, you can identify factors that negatively affect your conversion rate
Such as poor website design, confusing navigation, or inappropriate content. Once you have identified these factors, you can work on improving them to improve user experience and increase the likelihood of converting visitors into customers.
Important note :
Some may consider that the optimization process is limited to the initial stages of designing the site and launching the project, and this is not true
Improvement is a continuous process that includes testing and improving every part of the site and every stage of the sales funnel as well as advertising campaigns and content.
A/B testing involves creating two versions of a landing page, email, website, or ad and testing them against each other to determine which works better.
This type of test can be used on:
- headlines : Test different titles for a page to see which is more effective in attracting visitors to the site.
- CTAs Test different calls to action to see which ones convert more visitors into customers.
- Color test Test different colors to see which encourage visitors to take the desired action.
- Design test and photos Test different designs to see which encourage visitors to take the desired action.
- Audience test Make small changes to your target audience and test new audiences.
Whereas A/B testing is based on a single variable with the rest held constant, multivariate testing works on identifying the key elements we want to test and then creating variations for each element
And combine them to create different versions of the page, then divide the visitors into equal and random groups and send each group of them to a different page from the other.
After that, we collect and analyze data related to visitor behavior, determine the group of elements that produce the highest conversion rate, and finally adopt the winning group.
Multivariate testing can provide more insights into the impact of different elements on visitor behavior and conversion rates, but it can be more complex than A/B testing due to the number of variations that must be tested.
Preparing the hypothesis:
Let's say a company wants to improve the conversion rate of a page on their store, and they want to test different strategies to see which one leads to more conversions.
The first step is setting expectations and creating hypotheses.
For example: the hypothesis could be that by adding customer reviews to the product page it will increase the conversion rate by 10%.
Choosing test tools:
He suggests using A/B testing, which involves comparing two versions of a product page to determine which one is more effective.
They choose a testing tool that allows them to create two versions of the product page and track conversion rates
Example: Google Optimize, then they create two copies of the product page, one with customer reviews and one without, and direct their traffic equally to the two pages.
Analysis of the results :
Analyze test results after a certain period of time, to determine which version of the test has achieved the required results
Then, based on the results, the improved version of the test is approved and tested again with other versions
By following this process, companies can test different strategies and make data-driven decisions to improve conversion rates.
2. Improving site loading speed to improve conversion rate:
Slow loading of a website can cause you to lose a large number of potential customers and negatively affect conversion rates.
An ideal website loading speed is generally less than 3 seconds, and studies show that delaying loading just 1 second can reduce conversions by 7%.
aFor improvements that must be done to increase the speed of loading the site:
To boost your website speed, there are several strategies that can be used. Among the most effective is
- Photo and video improvement: Uploading large high-resolution images and videos slows down the site, thus it is necessary to compress images and use a suitable format for image and video files.
- Choosing a reliable hosting provider: The hosting provider, especially shared hosting, greatly affects the speed and efficiency of the site.
3. Use Social Proof to Improve Conversion Rate:
Using social proof helps build trust in your brand and increases the likelihood that your visitors will take the desired action on your site.
Social proof is based on a well-known psychological principle that people tend to trust and follow the actions of others.
By incorporating social proof elements into your website, you can take advantage of this principle and boost conversions.
There are different ways to integrate social proof on your site such as:
Include customer reviews and ratings:
- Positive reviews and high ratings help establish credibility and trust and motivate visitors to make a purchase or engage in other desirable actions.
- Display customer reviews prominently on your website or online store, especially on product or service pages.
- Use Video Testimonials If Possible Video testimonials can be more effective than written testimonials. It helps potential customers increase their confidence in your product or service.
- Show customer success stories and how your product helped solve a specific problem or achieve a specific goal. This will be effective in industries such as fitness, finance or education.
Use of trust signals:
Certificates such as security, customer satisfaction or loyalty are usually awarded to premium companies by third parties such as government agencies and quality control organizations. ISO and others
These testimonials leave positive impressions on potential customers, enhance trust and credibility, and encourage visitors to take the required action.
Incorporate social proof into your marketing efforts.
Include customer testimonials in email campaigns, display social media posts and site comments.
Marketing with influencers in your field with the aim of exposing your brand to a wider audience and building credibility with potential customers.
Encourage your existing customers to share their experiences using your product or service on social media.
This will help you generate buzz around your brand and show potential clients strong social proof
Use Social Proof to Address Objections:
If your potential customers have Specific objections or concerns about your product or service, you can dispel their concerns and address their objections using social proof.
For example, if potential customers find your product to be overpriced, you can share what previous customers have said and the benefit they got for that investment.
4. Improve user experience to improve conversion rate:
A well-designed and easy-to-use site helps visitors stay longer on the site and navigate between pages, which leads to more likely users to make a purchase.
For example: An online store can improve the user experience by dividing the store into different groups, displaying high-quality images of products, and using multiple payment methods, which makes it easier for users to find what they are looking for and complete the purchase process.
Providing personalized content based on user interests and behavior, which helps create a more engaging experience.
For example : The user's browsing history and purchase history may be used to recommend similar products or extensions in which he or she may be interested.
User experience has a great impact on conversion rate. By providing a positive and engaging experience that meets your users' needs and solves their problems, you can encourage them to take the required action.
5. Include pop-ups on the site to improve conversion rate:
Pop-ups are a powerful tool that grabs users' attention and encourages them to take action, but it's a double-edged sword
When used correctly they will be very effective in increasing conversion rate, attracting customers, promoting offers and reducing cart abandonment rates.
But it must be used with caution and without excessiveness, otherwise it will be confusing for visitors, which will prompt them to leave the site.
Here are some of the ways in which you can take advantage of pop-ups:
- Generate leads and build an email list:
By offering something of value, such as a free e-book or discount cards in exchange for a visitor's email address.
- Promotion of special offers:
Pop-ups can be used to promote special offers or sales, such as free shipping or a discount for a limited time. This can create a sense of urgency and encourage users to take immediate action.
- Reduce cart abandonment rates:
Remind users of the items they have added to their cart and encourage them to complete their purchase, by offering a special discount or free shipping.
Customize visitor popups based on their behavior or location.
For example: if a visitor is about to leave your site, you can display a popup with a special offer to entice them to stay, or if the visitor is browsing a specific category of products, you can display a popup for related products or a discount on these products.
6. Use Urgency and Rarity to Improve Conversion Rate
Use psychological stimuli to encourage visitors to take action, including creating a sense of urgency or scarcity about the product or service provided.
Here are some examples of how urgency and scarcity can be used to improve conversion rates:
- Limited time offers:
jOffering a countdown timer or offering a discount for a limited time can create a sense of urgency and encourage visitors to take action before the offer expires.
- Limited Quantity Offers:
Displaying a limited stock notice or offering a product or service for a limited time can create a sense of scarcity and encourage visitors to take action before they run out.
- Social Proof:
Displaying social proof, such as customer reviews or testimonials, can create a sense of urgency by showing that others have already benefited from the offer.
- Custom Messaging:
Using personalized messages, such as “Take advantage of 20% discount if you purchase today”, can create a sense of exclusivity and encourage visitors to take action.
But I caution when using urgency and scarcity
Avoid false claims or deceptive practices that may harm the trust and credibility of the brand. In addition, it is important to ensure that the offer is real and provides real value to the visitor.
7. Facilitate the payment or subscription process to improve the conversion rate:
Making the checkout and checkout process as easy and seamless as possible, by streamlining the checkout process, offering multiple payment options, and ensuring a secure and trustworthy environment, businesses can increase conversion rates and reduce the number of abandoned carts.
Here are some ways to create frictionless propulsion:
- Simplify the purchase and payment model:
The payment form should be simple and easy to complete. Asking for too much information can cause visitors to abandon the process. Ask only for the information needed to complete the transaction.
- Enabling the completion of the purchase process without the need to create an account:
Offering the option to complete the process without having to create an account to visitors who do not want to create an account, this can help divert visitors who are not ready to commit to creating an account.
- Add multiple payment options :
Availability of multiple payment options to give visitors the flexibility to pay with their preferred method.
- secure payment:
Ensure that the payment process is secure and that visitors feel safe entering their payment information. Display security badges and signs of trust to reassure visitors.
- Clear and visible progress indicators:
Show clear and visible progress indicators that show visitors how far they are in the checkout process and what steps are left.
- Abandoned cart reminder:
Send follow-up emails with visitors who have abandoned their cart, reminding them of the items in their cart and encouraging them to complete their purchase.
- Testing and optimization:
Continuously test and improve the checkout process to identify and fix any issues that may cause visitors to abandon the process.
8. Retargeting to improve conversion rate:
Retargeting is a tactic companies use to show their ads to potential customers who have previously interacted with their website or certain social media accounts.
Simply put, it is a technique aimed at attracting potential customers who have already shown any kind of interest but have not yet made a purchase.
Studies show that customers who show some form of interest in a particular business have a higher chance of becoming real customers
And here comes the role of re-targeting in reminding them of the existence of the brand and attracting them again.
The importance of retargeting in improving conversion rate:
Retargeting is a powerful advertising strategy that helps companies improve conversion rates, by targeting users who are interested in a particular brand or product.
A retargeting strategy increases the probability of users converting into customers by 37%.
Here are some of the reasons why retargeting is important for improving conversion rates:
- Target interested users:
Retargeting focuses on users who have already interacted with a brand or website in some way
Like visiting a website or adding items to a cart, these users are more likely to convert because they have already expressed interest.
Retargeting allows companies to customize their ads based on user behavior
For example: If a user adds an item to their shopping cart but does not complete the purchase, a retargeting ad could show the same or similar item.
Which increases the chances of the user making a purchase.
- Brand awareness:
Retargeting helps increase brand awareness by keeping it in the minds of users who have previously interacted with it.
And even if these users don't convert right away, they are likely to do so in the future.
- Cost-effective :
Retargeting is a cost-effective advertising strategy because it targets users who have shown interest in the brand or product
This means that the advertising budget is spent on users who are most likely to make a purchase, rather than on a wide audience.
- Increase return on investment:
Since retargeting targets engaged users who are more likely to convert, it can lead to higher conversion rates and higher return on investment (ROI) for companies.
How does the retargeting strategy work?
Retargeting works using data collected by the installed pixel (pixel) or cookies on the website or landing page.
pixel function (pixel) or cookies are tracking the behavior of visitors on the site and collecting data in order to target users with personalized ads
For example: if a user visits a clothing website and adds an item to their cart but doesn't complete their purchase, the site can use retargeting to show ads showing the item they left in their cart or similar items when they visit other websites or Social media platforms.
There are several types of retargeting strategies:
- Website retargeting:
This is the most common type of retargeting, and it targets users who have visited a particular website or landing page.
Site retargeting ads are shown to users while they are browsing other websites.
- Search Retargeting:
This type of retargeting targets users based on the keywords they searched for in search engines like Google or Bing.
- Email retargeting:
Email redirects target users who opened or clicked on an email but didn't convert.
- Social media retargeting:
This type of retargeting targets users who have interacted with a brand on social media platforms such as Facebook, Instagram or Twitter.
Retargeting best practices:
- Avoid overexposure:
Showing the same ad to the user over and over again can be annoying and may backfire. You can limit the number of times the ad appears to ensure users are not disturbed.
- Segment your audience Based on their behavior and interests:
For example: Users who have visited the site multiple times are more likely to convert than those who have visited the site once. Segmenting audiences allows for more personalized and relevant ads which can lead to higher conversion rates.
- Ads personalization:
Dynamic ads allow for more personalization, they can show products or content the user has previously engaged with, which increases the likelihood of conversion.
- Using retargeting across multiple channels:
Cross-channel retargeting helps companies reach users across multiple platforms, such as social media platforms, email, and search engines.
- Measure and improve:
It is important to track and measure the effectiveness of retargeting campaigns, analyzing metrics such as click-through rates, conversion rates, and cost per conversion can help companies optimize their campaigns for better results.
Provide value: Retargeting ads must offer value to the user, such as a discount or special offer, that can motivate the user to convert and improve campaign effectiveness.
By following these practices, companies can improve retargeting campaigns to get better results and a higher return on investment.
Hire an expert to find out the reasons for not converting your visitors to customers and know the improvement mechanism:
To analyze your site, increase conversion rate, and increase your sales, we designed 360 ™ evaluation To help companies like yours obtain an objective and impartial assessment from experienced CRO and growth strategists, quickly and affordably.
The test includes:
- Customer acquisition evaluation
- Customer retention assessment
- Conversion quality analysis
- Content quality check
- Detailed report of the current situation
- Executive plan for the most important recommendations