Testing the effectiveness of conversion on the website

Personal data

It will take about 10 minutes to complete the Website Conversion Effectiveness test questions. Any information you provide is kept strictly confidential and is not used for any purpose other than the Octohbs account.

First Name

Last Name

Email

Company Name

Phone Number

website

Please ensure that your website starts with http:// or https://

Country

Start the test

data usage

Tell us about the status of visits to the site

A significant decrease in the rate of visits to the site

Decrease in the rate of visits to the site

Good traffic rate

Growth in the rate of visits to the site

Rapid growth in the rate of site visits

Which of the following indicators do you track on your site (choose all appropriate answers)

How often are the site's numbers and analyzes reviewed?

How often do site changes occur based on site analytics and indicators?

Tell us about your decision-making process when it comes to making a change to your website to improve results based on data:

We do not collect analytics data

We don't have a formal process

We have an inefficient process

We have a formal process but it is not followed

We have a formal process and it is sometimes followed

We have a formal process and it is always followed

We have site performance goals

No, we don't have goals

Yes, but the goals are not clearly defined

Yes, the goals are fairly specific

Yes, the goals are clearly defined

Yes, the goals are very clearly defined and we follow the changes

Tell us how you organize and read your website data:

There is no central reference to read the data

We use multiple data sources without a central control panel

We have a central control panel

We have a central control panel that analyzes the variance

Tell us about your confidence in the accuracy of your data:

We do not trust our data and/or data sources

We have little confidence in the integrity and accuracy of our data

We have some confidence in the integrity and accuracy of our data

We have 100% confidence in the integrity and accuracy of our data

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Customer acquisition

What is the reason why customers visit your site?

We don't have a clear idea

To get to know our brand

To obtain product information and support

To search and obtain the best product and service suitable for their needs

To purchase products and services or know where to buy them and their availability

Do you know exactly who your ideal customer is? (buyer persona)

No

No, but we have a rough idea of who our customers are

Yes, we have an idea of our ideal client

Yes, we have less than 5 clear personalities

Yes, we have more than 5 personas for our ideal clients

Yes, we have one clear character

Tell us about the rate of natural visits to the site (unpaid visits)?

We do not track visits

I have no idea what the normal traffic rate is

We track some site traffic analytics

We have clear data, and we track the source of all visits to the site

Do you know which marketing channel (SEO/PPC, emails, display ads, social media, etc.) brings in the most leads?

No

Yes

Tell us how much it costs to acquire a new customer:

We don't know the cost of acquiring new customers

We only track total customer acquisition costs, and review them occasionally

We know the cost of acquiring a new customer and we track it constantly

Tell us about the return on investment (ROI) of digital marketing:

We have not determined the ROI of digital marketing

We know our ROI, but it doesn't impact our marketing decisions

We know our ROI and it is an important part of our decision making process

Tell us about the extent to which you use digital marketing channels?

We do not use digital marketing

We are working on some digital marketing channels

We work on a range of digital marketing channels

We have a clear strategy in place to leverage digital marketing channels

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Content quality

How to describe your home page content:

Our home page is not focused on a clear goal

Our homepage is focused on telling the brand story

Our homepage focuses on promoting our latest products/services

Our homepage focuses on promoting the best selling products/services

Our home page focuses on providing useful information to customers

How would you describe the employment of your existing videos on product or service detail pages:

We don't have videos

We have some videos on our website but they are focused on the brand

Our main product/service pages contain a video

We have at least one high-quality video for every product/service page

How to describe the content of your product or service description:

Not all of our products/services have a description

The description of our products/services is copied from their profile

We have a product/service description, but it needs some improvement

We have a customized description of the product/service mentioning the benefits clearly to the customer

Our website features information about customer testimonials and how our products and services have benefited them:

No

Yes, but only for a few products/services

Yes, for most products/services

Yes, for all products/services

How often is your website content updated?

The content of our site is not being actively managed at this time

Our content is managed externally and inefficiently

Our content is managed externally and efficiently

Content changes can take a long time

Our team is slowly making changes to the content

Our team changes content quickly

Interested in optimizing and preparing your site for search engines?

Our site is not optimized for search engines

Yes, a few pages or pieces of content are formatted

Yes, some pages and content are formatted

Yes, most of the pages or content are formatted

Yes, all pages and content are optimized for search engines

How often does customer feedback lead to website content changes?

Do you conduct tests on the site's content types before final approval?

No, we do not test at all

Yes, but we perform AB tests very little or sporadically

Yes, we do some A/B testing

Yes, we do a lot of A/B testing

Is your content customer-centric (personalization)?

What is website content customization?

We do not do any customization of the content

We don't do any customization but we want to

We collect data to start personalizing content

We do simple personalization

We do personalization excellently

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Conversion quality

Tell us about your conversion rate. Our conversion rate is...

Compared to the average conversion rate for your industry, what is your rate?

(Example: average conversion rate for personal care industry 20%)

How do you describe your site's responsiveness on modern devices?

We're not really focused on mobile at this time

Is website responsiveness on smartphones really important?

We are satisfied with the response rate, but we are looking for improvement

We have a good experience and the responsive design is loved by our customers

(Is it possible to browse the site without any obstacles through smart phones)

How would you describe your impact and response to updates to the technologies and tools used to improve the user experience on your website:

We don't care about the changes around us

We sometimes look to outside sources for site improvement ideas

Sometimes we follow new changes, sometimes we adopt their best practices

We constantly follow updates in the world of technology, and adopt best practices for a better conversion experience repeatedly

Does your website contain directions and motivational phrases that make the customer ready to make a decision?

unknown

No

Yes

Are you constantly testing the effectiveness of your directives and calls to action (CTA)?

No, we do not test at all

Yes, but we do very little or sporadic A/B testing

Yes, we do some A/B testing

Yes, we do a lot of A/B testing

Tell us about on-site user experience testing:

We have never done any user experience testing on the site

We are not currently conducting user experience testing on the site

We're testing some pages with live users before launching

We test most pages with live users before launching

We test every page with live users before launching

Tell us about the effectiveness of browsing on your site (is there a clear customer journey?)

We do not define the customer journey on the site

We think our customer journey is good but we have never tested its effectiveness

The site's navigation path helps customers achieve their goals, and we test it frequently

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Customer retention rate

What is the conversion funnel abandonment rate?

(Abandoned cart rate, rate of users who did not complete the order)

Tell us about your customer lifetime value:

unknown

Very low, most people only buy from us once

Low, sometimes we get repeat customers

On par with the industry average

Better than industry average, most customers will buy again

Better than the industry average, and customers buy many times over

Tell us about your interaction with customers after conversion:

We do not deal with clients after conversion

We rarely engage with customers post-conversion

We sometimes deal with clients after conversion

We have a broad engagement strategy with frequent touchpoints

Is there interaction with the customer after purchase to obtain his opinion or experience with the product or service?

We do not collect customer experiences or opinions

We rarely collect customer feedback or experiences, and when we do we don't end up on our site

We rarely collect customer experiences and feedback, but when we do, it ends up on our site

We sometimes collect customer experiences and feedback socially and display it on our website

We often collect social proof and feature it prominently in multiple areas of our website

Is there a mechanism to encourage customers to repeat their purchase order again?

We have no mechanism to retain customers after purchase

We rarely sell to customers again

We sometimes run campaigns to retarget customers, but we do not have a specific mechanism

We often retarget customers, but we don't always follow the same process or tactics

We have a specific strategy to retain customers and get them to repeat the order multiple times

Tell us how you use customer feedback after purchase (conversion)?

We do not ask for customer feedback

Feedback from customers does not lead to site improvements

Feedback from customers rarely leads to site improvements

Feedback from customers sometimes leads to site improvements

Feedback from customers often leads to site improvements

Number

Product

Free website conversion efficiency test

Personal data

data usage

Customer acquisition

Content quality

Conversion quality

Customer retention rate