If you are the owner of a website or online store, you must have stood in front of a Google Analytics dashboard and felt frustrated with a low conversion rate despite the good number of visits.

Even I suffered from this problem at the beginning of my online business and got frustrated, but the investment I put in this business prevented me from giving up and prompted me to search for the reasons for the low conversion rate and the available ways to improve the customer experience on the site and push them to buy. 

We revealed in a previous article entitled A comprehensive guide to conversion rate optimization What is the conversion rate, how is it calculated, and the ideal percentages for the conversion rate, you can review the article . 

In this article, we will know together the errors and problems that lead to a low conversion rate, and how to fix them. 

How do we know if the conversion rate is low or normal? 

There is definitely no fixed or perfect conversion rate that applies to everyone as a good conversion rate varies from industry to industry.

mention location statista The specialist in collecting and analyzing data, the average conversion rate for some industries, for example: 

• E-commerce: between 2-3 % 
• SaaS companies: between 4-6 % 
• B2B companies: 1.5 to 2.5 % 
• Banks and banking: about 11 %  

Note: These numbers may not apply to companies everywhere because they depend on a group of factors such as the size and age of the company, the marketing budget, the target market, and many other factors. 

To find out if your conversion rate is low, compare your business performance with competitors and keep track of its development, or consult an expert in your industry. 

Hire an expert to find out the reasons for not converting your visitors to customers and know the improvement mechanism:

To analyze your site, increase conversion rate, and increase your sales, we designed 360 ™ evaluation To help companies like yours obtain an objective and impartial assessment from experienced CRO and growth strategists, quickly and affordably.

The test includes:

1. Customer Acquisition Evaluation ✔️
2. Customer retention assessment ✔️
3. Conversion quality analysis ✔️
4. Content quality check ✔️
5.  Detailed report of the current situation ✔️ 
6. An implementation plan for the most important recommendations ✔️

What are the reasons for a low conversion rate? 

Poor website design leads to a low conversion rate. 

One of the most common factors for low conversion rate, it is the first thing a visitor notices when they land on your website or online store.

Poor site design may lead to visitors leaving quickly without taking any action as a result of having difficulty navigating between pages or finding what they are looking for. 

Among the common problems related to website design: 

• Random and disorganized arrangement of products and services 
• Loss of visual identity, such as inconsistent colors and font size
• The many ads that may sometimes obscure the content
• The site is not compatible with the mobile phone 

Lack of confidence in the site: 

Your website or online store must inspire confidence in visitors and make them feel safe when sharing their personal information and bank card data and making a purchase. 

Factors that affect the credibility of the site: 

• The site contains SSL or https encryption policies
• The site should include well-known and reliable payment gateways 
• Clear contact information, support mail, and a real address should be included on the site 
• The site contains a lot of poor ratings and negative comments 
• Lack of a clear pricing, shipping and return policy 
• The absence of any positive comments or social proof on the site 

Paying attention to these points and addressing them helps build confidence in visitors and increases their chances of converting them into clients. 

Slow website loading leads to a low conversion rate. 

Website visitors will not wait more than three seconds to load your site pages, and they will leave quickly due to the slowness of the site, which makes you lose a lot of conversions. 

Here are some of the factors that affect website loading times: 

• The large size of files, photos and videos 
• High number of HTTP requests 
• Weak web servers and hosts 
• Unnecessary code and add-ons 

You can use tools like PageSpeed ​​Insights or GTmetrix  To test their website load times and identify areas for improvement

Lack of clear CTAs: 

The presence of clear calls-to-action on product or service pages is necessary to direct visitors towards the desired action on the store or website, and the absence of these phrases or difficulty in finding them costs the site a large number of conversions, as visitors may not know what action to take.

Tips for writing CTAs that increase your conversion rate: 

• Make it clear and distinct from the rest of the page 
• Keep it short and easy to understand 
• Use the command in your phrases (subscribe - buy - download)
• Use urgency in your statements (Don't miss out - Limited Time Offer)
• Highlight how others can benefit from your product or service to build trust and encourage decision making.
• Provide a compelling reason for visitors to take action (discount - free trial signup)
• Test and improve your phrases over time. Optimization is key to improving conversion rates.  

Poor presentation of products and services leads to a low conversion rate.  

The way you display your products or services plays a big role in converting visitors into customers. Your product pages should contain clear pictures or videos. 

It should also contain an accurate description of the products or services. In addition, the product page should include real ratings and comments of previous customers, so that visitors feel confident enough to complete the purchase. 

Tips for writing good product descriptions: 

• Focus on full details of products such as colours, measurements and material quality 
• Writing in an easy language, clear handwriting, and without any grammatical or spelling errors
• Enhance the description with clear photos or videos if possible 
• Allow customers to write ratings and comments, which increases confidence in new visitors. 

Remember: the way you display your products or services on the site is the most important thing to invest in to achieve a good conversion rate. 

Lack of a clear value proposition leads to a low conversion rate.  

A value proposition is what differentiates your business from your competitors and communicates the unique value and benefits that your products or services provide to your customers. This is the main reason why potential customers would prefer to buy from you rather than your competitors. 

A clear and convincing value proposition plays an important role in increasing customer interaction with you and attracting more conversions. 

Characteristics of a clear and compelling value proposition: 

• It highlights the unique benefits of your products or services 
• Gives a feeling of confidence 
• Easy and memorable 
• Relevant and responsive to your target audience

In short: The value proposition must be clear, concise, and appropriate to the visitor's needs and interests. You can use customer feedback and market research to determine a value proposition that distinguishes you from your competitors. 

in conclusion :

It is essential to understand that conversion rate optimization is an ongoing process that requires care and attention on a regular basis 

To ensure the success of your online business, you must monitor performance and improve based on data Andmarket study 

 Testing and A/B testing are a magical tool for determining what works and what doesn't work on your site or online store. By testing different variations of your website, you can identify which elements contribute to increasing your conversion rate and which ones aren't. 

Hire an expert to find out the reasons for not converting your visitors to customers and know the improvement mechanism:

To analyze your site, increase conversion rate, and increase your sales, we designed 360 ™ evaluation To help companies like yours obtain an objective and impartial assessment from experienced CRO and growth strategists, quickly and affordably.

The test includes:

1. Customer Acquisition Evaluation ✔️
2. Customer retention assessment ✔️
3. Conversion quality analysis ✔️
4. Content quality check ✔️
5.  Detailed report of the current situation ✔️ 
6. An implementation plan for the most important recommendations ✔️