Double your store growth with SEO

If you own a store or website or are interested in your digital presence, you must have heard of the term Search Engine Optimization, or SEO for short, which means implementing a set of strategies on the website or store to improve its appearance and speed up its arrival on the first page of search results.

With the increase in the digital presence of companies and the increase in competition to attract the attention of consumers, it is not enough to have a store or website with an attractive design, but you must work to make it easier for customers to find you and facilitate their access to your store or website, and this is the function of search engine optimization (SEO).

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If you own a store or website or are interested in your digital presence, you must have heard of the term Search Engine Optimization, or SEO for short, which means implementing a set of strategies on the website or store to improve its appearance and speed up its arrival on the first page of search results.

With the increase in the digital presence of companies and the increase in competition to attract the attention of consumers, it is not enough to have a store or website with an attractive design, but you must work to make it easier for customers to find you and facilitate their access to your store or website, and this is the function of search engine optimization (SEO).

Get a free consultation

The importance of search engine optimization (SEO) for businesses

With a huge number of companies and websites striving to gain more customers, investing in... Search Engine Optimization It is essential for companies that want to reach their target audience, build their brand, and gain a competitive advantage, for several reasons:

inexpensive

Compared to paid advertising and other marketing methods, this allows small and emerging companies to compete with major companies and reach a wide audience at a low cost.

Increase brand awareness

Search engine optimization helps companies increase their visibility when users search for the products or services they offer in various search engines such as Google, Bing, Yahoo, and others.

Generate qualified leads to purchase

Search engines work to direct researchers and visitors interested in products and services to sites and pages that match their search goal, as the average completion rate of the purchase process for unpaid results was 14.6% compared to the average completion of the purchase process for paid results of 1.7% according to SEO Tribunal

Building credibility

Strong search engine rankings help increase customer trust in a company or store unlike paid-for results SEO Tribunal

Achieving sustainable growth

Working on search engine optimization (SEO) is considered one of the fastest growing and most sustainable marketing strategies, as it helps companies build a permanent presence and improve their visibility and rankings over time.

Whatever the size of your company, whatever your marketing budget, and even if your activity is within a narrow local, international, or regional framework, you need to invest in search engine optimization without any delay. Delaying another day means losing more potential customers to competitors.

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How search engine optimization (SEO) works

Search Engine Optimization depends on a set of steps and tactics that are worked on according to specific rules to be compatible with search engines and to improve the ranking of the site’s pages and increase its visibility to visitors and potential customers. This process is divided into three steps, which are:

On page SEO:

It means improving the front pages of the site or improving the site from within, and includes:

Search for keywords: The work begins by conducting extensive research on relevant words or phrases that potential customers are searching for, in addition to words and phrases that competitors use and through which they generate free visits to their website or online store.
Keyword filtering: After we have collected this huge amount of keywords that competitors use and that customers search for, it is necessary to filter the results according to the goal of the search engine optimization campaign.
Content design: Based on the keywords that we decided to work on, we work on creating relevant, high-quality content, in addition to improving the content of titles, images, and meta tags.
Improve internal linking: Between the pages of the site, this helps search engines understand the structure of the site and additionally gives users ease of navigating the site.

Off page SEO:

It means improvements and practices that are carried out outside the website in order to improve its appearance in search engine results pages (SERPs) and include:

Building external links: Building high-quality links helps improve your website's ranking, as search engines view external links as votes on your site's quality, rewarding you with increased site authority and improved visibility.
Promote your website on social media: By sharing content on social media you can earn more external links and increase organic traffic on your website.
Share your actual location on Google Maps: Sharing your business name, address, and phone number helps search engines understand the nature and importance of your business and contributes to improving a site’s ranking for local visitors.
Improve voice search: Paying attention to voice search has become a major part of search engine optimization after its widespread use, so it is important to ensure that your site is suitable for conversational language and voice search.
Optimizing the site to be compatible with mobile phones and other various devices, depending on SEO Tribunal 92.1% of visitors use a mobile phone.

Technical SEO:

The term technical search engine optimization refers to improving the technical structure and organization of the site so that search engines can crawl and index it easily. Technical improvements include:

URL optimization: Improving the structure and format of a website's URLs makes it easier for search engines to understand the site's content and hierarchy, resulting in improved crawlability and indexing.
Building a sitemap and robots.txt file: It is a file that coordinates the crawling of all pages on a website and provides information to search engines about their structure and content. A robots.txt file is also used to control which pages on a website can be crawled by search engines.
Increase website speed: Website speed affects search engine optimization and ranking greatly. The technical SEO process involves cleaning up the code on the website and its content to ensure that the website loads quickly on all devices.
Implementing SSL / https security systems: Search engines prioritize secure websites in their rankings, so technical SEO includes implementing SSL/https procedures.

How long does the search engine optimization process take?

It is not possible to precisely determine the time that the search engine optimization process takes, because it depends on several factors, including: the size of the target market and competition, in addition to that, whether the site is completely new or old.

For example: If there is an old site that has some authority and operates in a small geographical area and therefore has few competitors, its results will be faster than a new site that targets larger audiences and has many competitors.

In general, any site needs to see clear results within three to six months, especially if the site has a lot of competitors, but it is important to know that optimization for search engines is a continuous and recurring process and cannot be done once or for a limited time.

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